Elevated Western Elegance at Snake River Ranch: A Styled Shoot That Let the Landscape Lead
At Snake River Ranch, where the natural beauty of Wyoming speaks for itself, the design vision called for something quietly stunning. For this styled shoot, ROAM Rental Co. leaned into elevated rustic charm—delivering a look that honored the landscape without overpowering it.
Creative Direction: Minimalism with a Western Soul
The goal? Elegance rooted in simplicity. We supported the vision with minimalistic, high-end Western furnishings that felt native to the space. Our Clark Sofa became the showpiece—its substantial form and timeless lines made it the anchor of the entire look.
Designing With Restraint
The challenge with a venue like Snake River Ranch is not what to bring in—but how much. With mountains, trees, and open skies already providing the drama, our job was to create harmony. We styled with cowhides, rich leather textures, and warm wood finishes, then softened the look with our Elmore Chairs to strike the perfect balance.
Planner Tip: Edit With Intention
When working in naturally stunning settings, less is truly more. Let the views do the talking. Choose pieces that feel like an extension of the environment, not a distraction from it.
Why It Worked
By focusing on subtle layers, purposeful restraint, and timeless materials, this design elevated the ranch setting without stealing the spotlight.
Planning an event in a natural setting? ROAM’s curated collection of elevated Western pieces can help you highlight the beauty around you. Get in touch and let us help you design with intention—and a little Wyoming magic.
5 Questions to Ask Your Event Rental Partner Before You Book
Avoid the stress. Ask these questions. Book with confidence.
Planning an event means making a hundred decisions—big and small. But one of the most important? Choosing the right rental partner.
Rentals do more than fill a space. They define the mood. They set the tone. They determine whether your guests are sitting on something beautiful and comfortable—or just…sitting.
At ROAM, we know how personal and high-stakes event design can feel. So before you sign on the dotted line, here are five smart, clarifying questions to ask any rental partner (us included).
1. “Can I see your full inventory—styled, not just stocked?”
And better yet: “Can I see it in a real event setting?”
Photos matter. Seeing a piece in context helps you understand how it really looks and feels. Ask for galleries or styled shoots that show their rentals in the wild—not just a warehouse backdrop or product photo.
What to Look For:
Variety of styles (not just farmhouse everything)
Proof that pieces are event-ready (not beat up or inconsistent)
Full vignettes so you can imagine how pieces play together
2. “How do you help customize the design—if at all?”
Are you picking items from a spreadsheet, or is someone actually helping you create a cohesive vision? Some rental companies are transactional. Others (hi, that’s us) are design-led.
Ask:
Can you help me match this venue or theme?
Do you offer styling or mockup services?
Can we create custom combos or pull together looks from moodboards?
3. “What’s your delivery, setup, and breakdown process?”
This is where things can unravel fast. You want to know if your vendor will arrive on time, set up with care, and not ghost when the party’s over.
Ask about:
Load-in times and what they need from your venue
Who’s on-site during delivery
What happens if something is damaged or missing
Pro Tip: Ask how they label and organize items—especially if you're using multiple rental partners. Clear process = less chaos.
4. “How often is your inventory updated or maintained?”
Trendy is great, but quality matters more. You want furniture that doesn’t wobble, tabletops that aren’t scratched, and pieces that feel fresh and intentional.
Ask:
How do you maintain your pieces?
How often do you rotate or retire inventory?
What’s new in your collection?
At ROAM, we keep a design-forward eye on what’s next—so you’re never working with tired or outdated options.
5. “How do you handle last-minute changes or curveballs?”
Spoiler: something will shift—weather, guest count, layout. You need a partner who doesn’t panic.
Ask:
Do you keep backup stock or emergency pieces?
What’s your cutoff for making changes?
How quickly can your team respond day-of?
You’re not looking for perfection—you’re looking for flexibility, communication, and problem-solving skills. (Our superpowers, if we may.)
Final Thought:
Event rentals should make your life easier, not more complicated. The right partner thinks five steps ahead, sweats the details, and treats your event like it’s their own.
At ROAM, we don’t just drop furniture—we co-create the feel of your event. So ask the questions. We’re ready with answers that’ll help you breathe easier and design better.
Let’s make your event feel like it couldn’t have happened any other way.
Why Planners Choose ROAM for Austin, Montana, and Wyoming Events
Five reasons we’re the go-to rental partner for creative, intentional, and downright beautiful events.
From wildflower-drenched ranches in Montana to sleek rooftops in downtown Austin, planners come to ROAM when they want rentals that feel curated—not cookie-cutter. We’ve built our business around making spaces feel personal, stylish, and thoughtful—and we’ve done it across three very different (but equally inspiring) regions.
Here’s why planners keep choosing ROAM Rental Co. for their events in Austin, Montana, and Wyoming:
1. Design-Inspired Inventory, Curated by Stylists
We don’t just stock chairs. We collect stories. Every item in our inventory is selected by our team of stylists who care about proportion, tone, and how pieces work together in a space.
Whether it’s boucle for a winter wedding, linen-soft neutrals for a rooftop dinner, or rugged leather for a Jackson Hole brand event—our rentals are always style-first, never stale.
2. Regional Expertise with a Designer’s Eye
We know our regions—and what works in each. We’ve styled snow-covered ranches, wind-tested rooftops, and lakeside lounges, and we can help guide the decisions that make your event seamless and stunning.
Translation: You won’t get an all-white setup that blinds guests at a mountain wedding. Or furniture that sinks into the lawn at your Hill Country ceremony.
3. On-the-Ground Presence in Austin, Montana & Wyoming
ROAM isn’t a traveling roadshow. We’re rooted where we work. With teams and warehouses in each of our key regions, we offer faster delivery, easier access, and local vendor relationships that make planning easier.
Need a same-day switch-up? A rush delivery? We’re already there.
4. An A-Team of Event Pros Who Get It
Let’s talk about the people behind the pieces. Chris McFarland and Julia Anderson aren’t just part of the ROAM team—they are ROAM in many ways. Between Chris’s logistical wizardry and Julia’s design intuition and calming presence, you’re in the hands of professionals who treat every event like their own.
We show up early. We obsess over the details. We problem-solve before you even know there’s a problem.
5. We’re Not Just a Rental Company—We’re a Design Partner
We know how to look at a layout and spot the missing piece. We can read a moodboard and translate it into textures, tones, and tables. Our team will meet you in the vision, not just the spreadsheet.
Need help styling a moment? Editing a selection? Creating a rental plan that aligns with budget and aesthetic? That’s where we thrive.
Final Word:
You don’t need a warehouse full of stuff—you need a partner with taste, timing, and tenacity. That’s ROAM.
We’re honored to work alongside planners, creatives, and producers who want to make moments that matter, not just fill a space.
Let’s style something unforgettable—together.
Behind the Scenes: How ROAM Rental Co. Brings Events to Life in Three Distinct Regions
One brand. Three regions. Infinite possibilities.
At ROAM, we don’t believe in one-size-fits-all. What works for a wedding in Wyoming isn’t what works for a brand activation in Austin—and it definitely isn’t what works for a welcome dinner in Montana. And that’s the point.
Designing across three very different landscapes means we’ve had to become fluent in flexibility. From weather to terrain to style trends and guest expectations, we know how to show up, show out, and make it all feel seamless—because that’s what our planners, clients, and creative partners expect.
Here’s how ROAM Rental Co. brings events to life across Austin, Montana, and Wyoming—from sourcing to setup.
Austin: Where Modern Meets Maximalist
In Austin, you’re just as likely to find us loading into a sleek rooftop hotel as you are setting up under string lights at a Hill Country winery. This city calls for bold color, clean lines, and a touch of rebellion (in the best way).
How We Show Up:
We stock lightweight, modular pieces that can move easily through tight downtown spaces and elevators.
Our inventory reflects Austin’s style: modern but not sterile, playful but not predictable.
We're always ready for last-minute changes—thanks to our deep local network and home-base warehouse.
Vibe: Elevated with edge. Curated but not curated to death.
Montana: Where Nature Does the Talking
Big skies, wildflower meadows, riverside views—Montana is pure cinematic energy. And with venues that range from ranches to lodges to private estates, events here require a keen eye for scale, texture, and harmony with the land.
How We Show Up:
We select materials that complement the natural surroundings—wood, linen, ceramic, leather.
Setup often requires off-road deliveries, protective packing, and working around wildlife (yes, really).
Julia leads our Montana team with precision and heart—her background in design and deep understanding of the region makes her an essential part of the process.
Vibe: Understated luxury. Natural textures. Deep intentionality.
Wyoming: Where Wild Meets Refined
Jackson Hole doesn’t just host events—it creates legends. Our work here requires pieces that feel editorial and timeless, with functionality that can hold up against mountain wind, rain, and real Western grit.
How We Show Up:
We bring in heavier, wind-stable furniture with luxe details: boucle lounges, leather sofas, custom bars.
We know how to build visual interest in wide-open spaces—using layered lounges, oversized rugs, and lighting to create structure.
Julia leads our team in this region—she's our logistics master and has a knack for knowing what planners need before they ask.
Vibe: Rugged elegance. Bold structure. Impressive but unforced.
What’s Consistent, No Matter the Region?
Design-First Thinking: Every order starts with a conversation about vision, not just quantity.
Hands-On Partners: We show up. We care. We don’t just drop and go—we’re on-site, engaged, and ready to make your life easier.
Obsessive Attention to Detail: From pre-packing to post-event pickup, we treat your event like it’s our own.
Modern Jungle Disco at Kimpton Armory: A Bold Take on Gallatin Valley Industry Night’s Design
When the creative brief reads “Modern Jungle Disco,” you know the design will be anything but subtle. For GV Industry Night at the Kimpton Armory, ROAM Rentals brought the vision to life with sophisticated structures, earthy tones, and statement-making wood furnishings that grounded the entire event in both style and substance.
Design That Dared to Be the Centerpiece
The Kimpton Armory offered a completely blank slate—a space that could easily overwhelm a planner but instead became a canvas for creativity. With no architectural features to rely on, our rental design became the focal point. We leaned into bold elements like our Arbor Gateway structures, which provided height, drama, and a sense of entry that immediately set the tone.
Elevated Materials and Textures
To keep the vibe elevated and regionally relevant, we layered earthy-toned lounges and custom bar fronts with small but intentional pops of color. The result? A grounded, inviting atmosphere that still felt electric.
Planner Tip: Let the Materials Speak
For those wanting to capture the essence of this event without committing to a full theme, we recommend leaning into natural materials. Pair heavy wood furniture with delicate accents to create a look that feels balanced and sophisticated—no disco ball required.
Why It Worked
This event proved that when you combine intentional rentals with a fearless creative vision, even the most open-ended venue can become unforgettable.
Planning something bold? Let ROAM help you bring your vision to life. Explore our collection or connect with our design team to start curating a look that’s anything but ordinary.
Designing a Picture-Perfect Outdoor Event: Rental Must-Haves for Any Season
At ROAM, we live for the magic that happens when you gather outdoors. Whether you're hosting an al fresco dinner under the Texas stars, a wedding tucked into the pines of Montana, or a welcome party on a Wyoming ranch, outdoor events offer something special—space to breathe, beauty you can’t fake, and an atmosphere that instantly feels grounded.
But here's the thing: nature may set the scene, but it's the details that make it memorable. And those details start with your rentals.
Here are our favorite all-season rental must-haves that elevate the guest experience, rain or shine, boots or heels.
1. The Right Foundation: Flooring & Rugs
From dewy grass to desert gravel, outdoor surfaces can be unpredictable. Layering in flooring—whether it’s sleek decking, vintage rugs, or woven runners—gives structure and softness. For fall weddings in Montana or spring parties in Austin, rugs warm up the space and instantly add character.
Pro Tip: In Montana, we love using layered jute and hide rugs for rustic lounge setups. In Austin, Moroccan textiles bring just the right amount of global polish.
2. Statement Tents (That Don’t Feel Like a Backup Plan)
A well-designed tent doesn’t just protect—it transforms. Clear-top tents for starry nights, sailcloths for summer shade, or moody stretch tents that feel more art installation than rain solution. They frame your space and give you a blank canvas, even when the forecast isn’t on your side.
3. Mood-Setting Lighting
Outdoor lighting isn’t just functional—it’s atmospheric. Bistros, lanterns, uplighting in trees, even custom neon. For Montana’s long summer twilights or Austin’s late-night energy, lighting extends the event and creates instant ambiance.
4. Mixed-Material Furniture That Grounds the Space
Wrought iron, teak, velvet, rattan—outdoor furniture should feel curated, not cobbled together. Skip the banquet chairs and opt for a layered mix of seating that feels like your guests walked into a magazine spread, not a rental yard.
Montana ranch wedding? Add a tufted leather loveseat.
Austin welcome event? Black bentwood chairs around a raw-edge farm table.
5. Weather-Ready Textiles
It sounds small, but a throw blanket on each chair or a woven fan at each setting goes a long way. It’s thoughtful. It’s functional. And it shows you anticipated your guests’ comfort, no matter the season.
6. Elevated Serving & Display Pieces
A buffet doesn’t have to feel boring. Our favorite serving stations include wood-and-metal etageres, marble platters, oversized trays, and vintage crates. It’s all about texture and elevation (literally).
Bonus points for: outdoor bars with personality. Think: paneled bars with floral inserts, vintage camper bars, or raw wood with bold color blocking.
7. Portable Power & Climate Control
This one’s not sexy—but it’s essential. Work with your planner or rental partner (hi, us!) to ensure generators, heaters, or fans are accounted for. There’s nothing chic about sweating through your ceremony or watching guests huddle in a corner like penguins.
8. A Lounge That Makes People Stay Awhile
The lounge isn’t an afterthought. It’s the vibe center. Use vintage pieces, layered cushions, sculptural coffee tables, and soft lighting to create an inviting spot for conversation, rest, or a good cocktail-fueled story.
9. Aesthetic Shade & Shelter
Umbrellas, pergolas, shade sails—these are your daytime heroes. In Austin especially, shade is non-negotiable. In Montana, a pergola with climbing florals adds both beauty and function.
10. Details That Surprise & Delight
Custom signage. Styled water stations. A creative guest book station. These are the moments guests remember and post about. Rentals aren’t just practical—they can be part of the story you’re telling.
Final Thought:
Nature is unpredictable, but your event doesn’t have to be. With the right rentals, you can design an outdoor experience that feels elevated, thoughtful, and completely you—whether you’re in cowboy boots or block heels, on a mountaintop or a rooftop.
At ROAM, we specialize in making the wild feel intentional. Reach out to our team to style your next event from the ground up (literally).
Would you like a version of this for Pinterest or IG carousel? Or want to cross-link it with your styled shoot galleries? Happy to help with content extensions.
2025 Event Rental Trends We’re Loving—From Montana Ranches to Austin Rooftops
At ROAM Rental Co., we believe that every event should tell a story—your story. As we step into 2025, we're seeing a delightful blend of design-forward elements and regional nuances that make each celebration uniquely memorable. Whether you're planning a chic rooftop soirée in Austin or a rustic gathering under the vast Montana sky, here are the trends that are capturing our hearts this year.
1. Sculptural Seating & Curated Lounges
Gone are the days of uniform seating arrangements. This year, it's all about creating intimate vignettes with sculptural furniture pieces that double as art. Think velvet sofas in rich hues, paired with eclectic side tables and ambient lighting. These setups not only provide comfort but also serve as conversation starters. ARA Rental News+2Event Source+2M.E. Productions+2
2. Bold Color Palettes with a Twist
While neutral tones have their place, 2025 is embracing color with open arms. We're seeing a surge in deep jewel tones, earthy terracottas, and unexpected pops of neon. In Austin, this translates to vibrant table settings against minimalist backdrops, while Montana events are incorporating these hues through textiles and floral arrangements.
3. Immersive Lighting Experiences
Lighting is no longer just functional; it's transformative. From projection mapping that tells a story to soft, cascading fairy lights that mimic the stars, the right lighting can elevate your event's ambiance. Especially in Montana's open landscapes, creative lighting designs are making evening events truly magical. 100 Layer CakeBetter Homes & Gardens
4. Sustainable & Localized Decor
Eco-conscious choices are at the forefront of event planning. We're championing rentals that prioritize sustainability—be it through reclaimed wood tables, biodegradable linens, or locally sourced decor elements. This not only reduces environmental impact but also adds a layer of authenticity to your event. innovativepartyplanners.com+1Pleasantdale Chateau+1
5. Interactive & Personalized Elements
Guests crave experiences. Incorporating interactive elements like DIY cocktail stations, personalized photo booths, or live art installations can make your event unforgettable. In Austin, tech-integrated experiences are trending, while Montana events are leaning into hands-on, artisanal activities. innovativepartyplanners.com
6. Mixing Textures & Materials
2025 is all about tactile experiences. Combining different textures—like pairing sleek metal chairs with rustic wooden tables or layering linens with varying weaves—adds depth and interest to your event design. This approach resonates well in both urban and rural settings, offering versatility and style.
7. Statement Installations
Whether it's a grand floral arch, a suspended centerpiece, or a bespoke backdrop, statement pieces are stealing the show. These installations serve as focal points, perfect for photo ops and setting the tone for the event. In Wyoming, we're seeing a rise in installations that incorporate natural elements, blending seamlessly with the surroundings. 100 Layer Cake
8. Flexible & Modular Furniture
Adaptability is key. Modular furniture that can be reconfigured to suit different event phases—from ceremony to reception to after-party—is gaining popularity. This flexibility ensures that the event flow remains seamless, especially in venues with unique layouts.
9. Elevated Outdoor Experiences
Outdoor events continue to be in vogue, with a focus on comfort and luxury. Think plush seating under pergolas, outdoor lounges with fire pits, and alfresco dining setups that rival indoor elegance. Montana's natural beauty provides the perfect backdrop for such elevated outdoor experiences. Event Source
10. Tech-Integrated Planning
Technology is streamlining event planning and execution. From virtual walkthroughs of rental setups to augmented reality previews of event designs, tech tools are enhancing the planning process, ensuring that every detail aligns with the client's vision.
At ROAM Rental Co., we're passionate about bringing these trends to life, tailored to your unique story and setting. Whether you're envisioning a modern celebration in Austin or a rustic gathering in Montana, our curated collection and design expertise are here to make it happen.
Ready to craft an unforgettable event? Let's connect and explore the possibilities.