Futuristic Flair at the W Austin: Toyota’s Neon-Infused Brand Experience

When Toyota envisioned a bold, sensory-rich experience in the heart of downtown Austin, ROAM Rentals was ready to deliver. With a creative direction rooted in Futuristic, Artistic, Opulent, and Transcendental aesthetics, this event was designed to push boundaries—and illuminate brand energy.

Designing in Layers: Sleek Meets Sensory

The challenge wasn’t the creative—it was the logistics. Sharing a loading dock with ACL Live and hauling rentals through the W’s maze of elevators added extra effort, but it paid off. Our sleek, modern inventory—including the standout Xavier Cocktail Tables—set the tone. Clean lines, bold silhouettes, and architectural forms anchored the space with intention.

Material Magic: Texture + Contrast

To reflect the brand’s artistic vision, we layered velvet, leather, and heavy stones with neon hues and high-shine metals. The combination created an immersive environment that felt ultra-modern while still nodding to Austin’s signature weirdness.

Planner Tip: Mood Over Theme

Want to strike that high-concept tone without going overboard? Start with a sleek foundation and add bold accent pieces that evoke feeling, not literal interpretations. It's all about storytelling through color, shape, and light.

Why It Worked

By combining a strong aesthetic with dynamic textures and high-impact pieces, we brought Toyota’s vision to life in a way that felt cinematic, on-brand, and totally transportive.

Planning an event that’s all about the edge? ROAM’s modern inventory is built for bold. Let’s talk about how we can bring your brand’s moodboard to life—neon optional, impact guaranteed.