Behind the Scenes: How ROAM Rental Co. Brings Events to Life in Three Distinct Regions
One brand. Three regions. Infinite possibilities.
At ROAM, we don’t believe in one-size-fits-all. What works for a wedding in Wyoming isn’t what works for a brand activation in Austin—and it definitely isn’t what works for a welcome dinner in Montana. And that’s the point.
Designing across three very different landscapes means we’ve had to become fluent in flexibility. From weather to terrain to style trends and guest expectations, we know how to show up, show out, and make it all feel seamless—because that’s what our planners, clients, and creative partners expect.
Here’s how ROAM Rental Co. brings events to life across Austin, Montana, and Wyoming—from sourcing to setup.
Austin: Where Modern Meets Maximalist
In Austin, you’re just as likely to find us loading into a sleek rooftop hotel as you are setting up under string lights at a Hill Country winery. This city calls for bold color, clean lines, and a touch of rebellion (in the best way).
How We Show Up:
We stock lightweight, modular pieces that can move easily through tight downtown spaces and elevators.
Our inventory reflects Austin’s style: modern but not sterile, playful but not predictable.
We're always ready for last-minute changes—thanks to our deep local network and home-base warehouse.
Vibe: Elevated with edge. Curated but not curated to death.
Montana: Where Nature Does the Talking
Big skies, wildflower meadows, riverside views—Montana is pure cinematic energy. And with venues that range from ranches to lodges to private estates, events here require a keen eye for scale, texture, and harmony with the land.
How We Show Up:
We select materials that complement the natural surroundings—wood, linen, ceramic, leather.
Setup often requires off-road deliveries, protective packing, and working around wildlife (yes, really).
Julia leads our Montana team with precision and heart—her background in design and deep understanding of the region makes her an essential part of the process.
Vibe: Understated luxury. Natural textures. Deep intentionality.
Wyoming: Where Wild Meets Refined
Jackson Hole doesn’t just host events—it creates legends. Our work here requires pieces that feel editorial and timeless, with functionality that can hold up against mountain wind, rain, and real Western grit.
How We Show Up:
We bring in heavier, wind-stable furniture with luxe details: boucle lounges, leather sofas, custom bars.
We know how to build visual interest in wide-open spaces—using layered lounges, oversized rugs, and lighting to create structure.
Julia leads our team in this region—she's our logistics master and has a knack for knowing what planners need before they ask.
Vibe: Rugged elegance. Bold structure. Impressive but unforced.
What’s Consistent, No Matter the Region?
Design-First Thinking: Every order starts with a conversation about vision, not just quantity.
Hands-On Partners: We show up. We care. We don’t just drop and go—we’re on-site, engaged, and ready to make your life easier.
Obsessive Attention to Detail: From pre-packing to post-event pickup, we treat your event like it’s our own.